Case Study 

MP-PAA Property and Facility Reservations


Business Case

The Middle Peninsula Chesapeake Bay Public Access Authority (MP-PAA) is comprised of the six counties - Essex, Gloucester, King and Queen, King William, Mathews, and Middlesex - and three towns - Tappahannock, Urbanna, and West Point - of the Middle Peninsula.  Created in 2003, the organization works to preserve and manage access to the rivers, creeks and bays that dominate the Middle Peninsula landscape and has received through grant funds or gifts, multiple separate land and facilities holdings in the region offering 1,000 acres of recreational land for public benefit. It is costly though to maintain access to the various holdings generously donated to the Authority. The member localities cannot always provide money for the ongoing management of the properties. According to MP-PAA officials, "Whatever property comes under the Public Access Authority's management has to carry its own weight". Fee based access assists with the cost burden; however, collecting access fees was an arduous, time consuming, manual process resulting in limited availability for citizens. The Authority simply did not have available time or resources to offer access for many of their holdings.  

The Solution

The MP-PAA teamed up with Virginia Interactive to provide an innovative new mobile friendly online facilities reservation and payment service for reserving hunting tracts, boat slips, boat launch parking, nature trails, public shoreline fishing, waterfowl hunting, crabbing, and many other public outdoor recreational opportunities on MP-PAA lands.  With vision provided by the Authority, Virginia Interactive used a mobile first approach to design and developed the robust reservation service that increases availability and streamlines the process of making reservations for citizens.  

Features of the service include: 

  • Clean mobile friendly interface
  • Easy to use property search and availability checking
  • Handy GIS maps
  • Property descriptions, photos, and downloadable documents 
  • User registration and profile management
  • Secure online payment 
  • Administrative features including: reservations search and reports, inventory and amenities management, mapping tools, store configuration tools, and user management  

This online application was carefully designed to be flexible, scalable and repeatable in order to facilitate the unique reservation needs of multi-jurisdictional authorities and other government entities.


The T​ools

  • Microsoft SQL Server 2008
  • PCI DSS Compliant
  • Uses 128 bit Secure Sockets Layer (SSL) Certificate
  • Meets National Automated Clearing House Association (NACHA) Standards
  • Compliant with Sarbanes Oxley, SAS 70 and CyberTrust Audits

The ​Results

The Property and Facility Reservation service has enabled opportunities for the Authority to quickly and easily open up properties to the public that would otherwise remain unused.  The service allows the Authority to quickly begin collecting revenue for access and use of new properties much sooner than would otherwise be possible. The revenue from the reservations can then be reinvested back into the Authority’s holdings creating further benefit for the community.

  • Soft launched in September 2014, the service was immediately welcomed by sportsmen looking to reserve available tracts on the Authority’s hunting lands. 
  • As citizens adopt the reservation service and pay online, the risk and effort for manually processing transactions is eliminated, saving valuable time and resources for the Authority.
  • Citizens may now pay securely by credit card.