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Outdoor Recreation on the Rise in Wisconsin: NIC’S Licensing Solution Continues to Gain Traction

Wisconsin’s Go Wild licensing solution has been a hit since its launch in 2016, but this year, residents and tourists alike are flocking to the digital tool in record numbers. So far in 2020, 1.4 million individuals have purchased fishing licenses on the digital tool, developed by NIC Wisconsin. That’s a 14 percent increase over the same time frame in 2019 according to the Wisconsin Department of Natural Resources. Turkey licenses have reached a three-year-high with more than 400,000 licenses issued, a 10 percent increase over spring 2019 numbers. Overall visits to the licensing solution at gowild. have also jumped this past year to a record 2.1 million users, said Nicole Randol, General Manager of NIC Wisconsin.

“We are excited to see so much interest in all that Wisconsin has to offer in the area of outdoor recreation,” Randol said. “NIC Wisconsin is thrilled to support services that benefit outdoor enthusiasts and the state overall.”

NIC Wisconsin is the state’s digital government solutions partner and responsible for the development and continued collaborative management of the increasingly popular tool. links to information on hunting and fishing opportunities, state parks, trails and natural areas and a variety of maps. Online service options in this web-based, fully mobile responsive system include:

  • Online account management
  • Ability to purchase hunting, fishing and trapping licenses
  • Ability to purchase lottery applications and process lotteries
  • Use of a verified Wisconsin driver’s license as proof of residency for licensure
  • Harvest registration via IVR or online
  • Sales Agent management functions
  • Safety education enrollment and course management
  • Law enforcement functions, including a native mobile application for the exclusive use of law enforcement in the field
  • Recreational vehicle registration and renewals for boats, ATV, UTV, snowmobiles

NIC Wisconsin is a division of NIC Inc., a leading digital government solutions and payment company, serving more than 7,000 federal, state and local government agencies across the nation. With headquarters in Olathe, Kan., NIC partners with the majority of U.S. states to deliver user-friendly digital services that make it easier and more efficient to interact with government – providing valuable conveniences like applying for unemployment insurance, submitting business filings, renewing licenses, accessing information and making secure payments without visiting a government office. In the COVID-19 era and beyond, NIC helps government agencies rapidly deliver digital solutions to provide essential services to citizens and businesses alike. Having served the public sector for nearly 30 years, NIC continues to evolve with its federal, state and local government partners to deliver innovative and cost-effective digital government to constituents. Learn more at For more information about NIC Wisconsin, please contact Nicole Randol at


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