Using Social Media to Promote eGovernment
NIC uses social networking tools to help government and citizens connect on the Internet.
Social media provides a powerful platform to help government communicate directly with constituents and be more visible on the Web. NIC is continually identifying, developing, evaluating, and testing new Web 2.0 services to benefit our government partners and the citizens they serve. Across the 29 states we serve, our government partners are already using a variety of social media tools to expand the reach of their message, including:
- Web widgets
- Real-time customer service
- YouTube & Web video
- Facebook, MySpace, LinkedIn, and other networking sites
- Flickr & photo sharing
- SMS & RSS messaging
- Mapping mashups
- Integrated media portals that consolidate and package audio, video, and message feeds
- Mobile portals
- iPad, iPhone & smart phone apps
- Search engine optimization
- Wire service-fed media/press releases
- RSS feeds
For additional information on NIC’s installed Web 2.0 solutions, please visit our continually updated interactive listing of online services at the bottom of this page.
NIC's Web 2.0 Best Practices
NIC works closely with government to develop a strategic plan for delivering social media solutions. Among the key considerations we discuss with government decision-makers as part of the assessment process:
- Put policy first: Develop policies that govern the use & implementation of social media solutions for citizens, businesses, and employees. If possible, do this before any services are launched.
- Build your team: Web 2.0 is more than just a technology play. Involve your agency’s legal, policy, and public affairs experts as early as possible – and don’t forget to consult with private sector providers who specialize in Web 2.0 implementations for government.
- Safeguard your data: This is not a “free the data” exercise. Your agency’s protected and highly sensitive data sets should not be part of a Web 2.0 effort.
- Identify the benefits: How can Web 2.0 services help meet the needs of your constituents? Will this add meaningful value to the state enterprise and/or your agency in particular?
- Avoid the bright, shiny objects: Don’t be blindsided by the allure of flashy technologies. Web 2.0 solutions should support your agency’s mission rather than serving as a distraction from your objectives.
- Start with a test: Pilot projects are a natural part of Web 2.0. Avoid the temptation to “go big” by running modest tests that can indicate success as well as areas for improvement.
- What’s under the hood? Web 2.0 is not a substitute for robust online services that meet the needs of your agency’s constituents. It is possible to deliver Web 2.0 solutions while continuing to provide a richer eGovernment experience for those you serve.
- Expand the definition: Many agencies are using new technologies to expand service delivery channels, improve real-time online customer service, and accelerate the delivery of dynamic-driven content.
Thanks to NIC’s proven self-funded eGovernment solution, Web 2.0 solutions are built, managed, marketed, and enhanced at no cost to government and without using taxpayer appropriations.